Greenwood | Season 3, Episode 11 | Choosing your clientele

Are you attracting the wrong kind of customers?

Price-focused shops attract price-focused clients.

Service focused shops attract service-focused clients.

Which clientele is right for your business?

In the latest Greenwood’s Garage video, management consultant Bob Greenwood points out that it takes more work to attract and retain service-focused clients, but the returns are higher.

He says a big part of the planning that ensures shop success is figuring out who your target customer is, and then tailoring your services to attract them. Check out the latest episode of Greenwood’s Garage, exclusively on Auto Service World.

Missed an episode? Click HERE for the full Greenwood’s Garage series.

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Auto Value: Service is the Difference. We Get It!®

Auto Value Parts Stores and Certified Service Centers are a part of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution networks in the world. With over 50 shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 2,900 certified service centers across North America, Auto Value delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.

Auto Value offers an aggressive marketing program that gives independent organizations the opportunity to identify with both a local and national program. Our product strategy delivers strong national brands at competitive prices along with proven private-label products to offer our professional customers the options they require to effectively maintain and repair vehicles across North America.

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ABOUT BOB GREENWOOD

Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.

Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.