Most Canadians open to AI completing online purchases

A majority of Canadians are open to artificial intelligence handling online purchases.

The study from Omnisend, based on a survey of 1,087 Canadian consumers, found that 74 per cent are comfortable with AI completing transactions, up from 68 per cent in 2025. At the same time, 79 per cent said they would share personal data with AI tools in exchange for more relevant recommendations.

Despite this, concerns remain. Nearly half (46 per cent) of respondents said they are uneasy about how their data is collected and used, while 89 per cent reported at least some level of concern about AI in e-commerce.

The use of AI to tailor pricing remains a key point of resistance, with 66 per cent saying they would disengage from or complain about retailers using the practice.

“In a tight economy, shoppers spend more time proving a purchase is worth it. They compare prices, read reviews, look for better options, and still second-guess at checkout. AI can help reduce the effort it takes to feel confident about spending,” says Bernard Meyer, AI operations manager at Omnisend. “It’s no wonder that consumers are being more open to it.”

The findings also suggest growing adoption, with 30 per cent of respondents indicating they plan to use AI more for shopping in the future.

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