You-Tubers and Instagrammers can make a living reviewing products and services. Their channels have become marketing alternatives for manufacturers who want to introduce a new product to a niche group.
As an example of how these e-spokespeople can influence the market, check out this video from internet blogger Chris Fix, who has more than a million subscribers on YouTube. His “how-to” and product-review videos reach an impressive numbers of auto enthusiasts. Unpaid and unsolicited, videos like this have a lot of credibility with the target audience.
Tell us what bloggers you read or watch. We’re preparing a story on how ‘word-of-mouth’ is changing in the Internet age. Leave a comment below or drop me a line at firstname.lastname@example.org.