Hyundai Motor Group speeds up autonomous driving strategy

Hyundai Motor Group has outlined its next phase of autonomous driving development, saying its AI‑powered Data Flywheel is now in full operation. The system creates a cycle of data collection, training, validation and deployment to accelerate learning and improve autonomous driving performance, the company said.

At its Autonomous Driving Media Day in Korea, the Group detailed a dual‑track strategy that pairs NVIDIA‑based Level 2+ and Level 2++ production starting in 2028 with the development of its proprietary Atria AI system, targeted for Level 2++ production in 2029. The company said the approach allows rapid deployment while building long‑term technology independence.

Hyundai Motor Group is also expanding real‑world validation, planning a Level 4 pilot in Gwangju by year‑end to gather large‑scale data. Footage released by the company shows an Atria AI‑equipped test vehicle navigating Seoul traffic without driver intervention.

42dot, the Group’s autonomous driving subsidiary, presented progress on its Vision‑Language‑Action technology, which integrates visual inputs with language‑based reasoning to improve decision‑making in complex scenarios. Simulation validation is underway, with real‑vehicle testing scheduled from late 2026 into early 2027.