Over the past decade, foreign nameplate vehicles have completely reshaped the do-it-for-me (DIFM) auto repair market in the United States — and they’re showing no signs of slowing down.
According to recent data from Lang Marketing, foreign nameplate cars and light trucks have accounted for all of the growth in the U.S. DIFM light vehicle aftermarket from 2014-2024. While domestic nameplates have struggled to maintain their share, foreign brands have surged ahead, adding $28 billion (all figures in USD) in product sales over the 10-year period.
For aftermarket players, Lang’s research suggested that adapting to the needs of foreign nameplate vehicles is essential.
The shift has been especially pronounced since the pandemic. In 2020, DIFM product sales dropped by more than $8 billion, with domestic nameplates absorbing three-quarters of that decline. Foreign nameplates also saw a dip, but it was far less severe — and by 2021, they had already rebounded strongly, adding over $6 billion in product volume. In contrast, domestic nameplates added just $2 billion and still failed to surpass their 2014 sales levels.
By 2024, foreign nameplates captured more than 61 per cent of the DIFM market, up from 45 per cent in 2014. Their dominance has not only shifted market share but also transformed the aftermarket in several key ways.
Specialized repair shops and foreign repair specialists — both deeply rooted in servicing foreign vehicles — have been the biggest beneficiaries, accounting for more than two-thirds of total DIFM product growth over the past decade. Dealer service bays have also seen gains, thanks to the rising number of foreign nameplates on the road.
The surge has also influenced the types of parts being used. OE-supplier brands, foreign brands and OE brands have all gained traction, as technicians working on foreign vehicles often prefer these for their quality and fit.
These changes have had a ripple effect across the aftermarket supply chain, altering the flow of products through the five major distribution channels.
Looking ahead, Lang Marketing expects foreign nameplates to continue driving all DIFM product growth through at least 2027.
Image credit: Depositphotos.com
Leave a Reply