Goodyear Tire Co. Launches NASCAR Tires with Advanced I.D.

Advanced ID Corporation, a supplier of radio frequency identification products, has announced its collaboration with Goodyear to manufacturing the radio frequency identification (RFID) tag used in all NASCAR tires for the 2006 season.
Advanced ID Corporation announced that it has been collaborating with Goodyear Vehicle Systems to develop and manufacture the RFID tags embedded in the tires used in the 2006 NASCAR season. This includes the Nextel Cup, Busch and Craftsman Truck series races.
The use of RFID technology allows Goodyear to track and control the use and distribution of tires.
Goodyear had previously announced the plan, but had not detailed the partcipation of Advanced ID Corporation. Goodyear worked with Advanced ID to develop a RFID tag to meet the extremely harsh environment of NASCAR racing. Advanced ID has a production contract with Goodyear to provide the tags for all NASCAR races throughout the 2006 season.
Advanced ID has been working with Goodyear on this program since the middle of 2005. According to Dan Finch, president and CEO of Advanced ID, “We are pleased that Goodyear chose us to collaborate with them on the development and manufacture of their RFID tire tag, and plan to develop an ISO and AIAG standards-based generic tire tag for use by global tire manufacturers.”