Goodyear Makes U.S. Reputation List

The Goodyear Tire & Rubber Company has been recognized as one of America’s most respected companies by the Reputation Institute (RI) and Forbes magazine.
Goodyear ranked 16th on the magazine’s third annual listing of companies with the best reputations in the United States, which was released on www.forbes.com.
The list is based on the results RI’s Global Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward the world’s largest companies.
Scores are based on RI’s seven dimensions of reputation: products/services, innovation, workplace, citizenship, governance, leadership and performance.
RI said the 2008 survey indicates that consumers are most influenced by a company’s high-quality products and services as well as its governance and citizenship.
Goodyear’s score of 76.0, represented a 7.54 point increase over 2007 and was the largest year-over-year improvement of any company on the list.
“This recognition is very meaningful,” said Robert J. Keegan, Goodyear chairman and chief executive officer.
“It demonstrates that our strategy to offer high-quality, innovative tires with consumer-relevant technology is resonating with American drivers,” he said.
“When people trust, admire and have a good feeling about a company, they are willing to support and recommend the company to others,” said Anthony Johndrow, RI managing director, in announcing the 2008 rankings.
Goodyear employs about 70,000 people and manufactures its products in more than 60 facilities in 25 countries around the world. For more information about Goodyear, go to www.goodyear.com/corporate.