Auto Service World
News   November 15, 2017   by Adam Malik

Denso going 360 with catalogue

Customers will soon be able to get a 360-degree view of Denso products.

The company announced that it will be introducing full-view photography to its website in order to give customers a more complete view of its offerings and support their e-retailing needs.

It’s all in an effort to provide customers with greater confidence in its parts and to get a better sense of what they were looking at. Customers can zoom in to verify the part they’re looking at is the one they need. Jobbers and technicians can ensure specific areas like brackets and connectors on parts match what they’re looking for.

Denso made the announcement at the Automotive Aftermarket Product Expo in Las Vegas at the beginning of November.

“The growth of online purchasing has changed customer expectations about product photography,” said Joe Mejaly, senior vice president of Denso Products and Services Americas. “We wanted to give our warehouse distributor and retail customers the tools they need to compete with sites like Amazon. The 360-degree photographs allow users to rotate photos and zoom in on certain features.”

Denso said the 360-degree viewing feature will be available in the spring of 2018.

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