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News   November 19, 2015   by CARS Magazine

TIA announces the motivational speaker for next year’s OTR Conference

The Tire Industry Association (TIA) has announced that Jim Davidson, with Speaking of Adventure, will be the motivational speaker at the 2016 OTR Conference.

Davidson’s motivational address will take place on Friday, February 19 and is sponsored by BKT Tires.

As a climber for 33 years, and as a high-altitude expedition leader, Davidson is an expert in resilience. He has been on successful ascents in Alaska, Argentina, Australia, Bolivia, Ecuador, México, Nepal and Tibet.

Along the way, Jim endured an incredible mountain survival situation. That story was made into a one-hour TV episode of   “I Shouldn’t Be Alive”, which broadcasts around the world on the Discovery Network. His amazing survival tale, and the lessons he learned from it, are shared in his best-selling book called, “The Ledge”. The Ledge was selected one of the Best Books of The Year by Amazon and it won the National Outdoor Book Award.

“We are thrilled to host Jim as the 2016 OTR Conference motivational speaker. He has some incredible stories to share that will teach critical lessons of resilience,” said TIA executive vice president Roy Littlefield.

The OTR Conference will be held February 17-20, 2016 at the Omni La Costa Resort & Spa in San Diego.

Conference information and registration forms are available at


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