Auto Service World
News   December 15, 2016   by CARS Magazine

Purolator pranks customers in hidden camera automotive repair shop stunt

Purolator recently set up hidden cameras in the Buffalo-based automotive repair shop and hired an actor to take on a mechanic role who informed real customers of absurd engine compartment object discoveries.

And the jokes didn’t stop there.

The fake mechanic also tried to convince the customers that their vehicles were in need of outlandish maintenance items, such as tightening the Pomeranian clamp and a stalagmite flush.

“The hidden camera stunt was a fun way to remind drivers to let nothing get by them when it comes to taking proper care of their vehicles,” said Tina Davis, senior marketing manager for Mann+Hummel Purolator Filters LLC, explained,

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