Auto Service World
News   November 8, 2016   by CARS Magazine

Monroe simulator shows customers the importance of new shocks and struts

ftd-simulator-englishMonroe has introduced its new “Feel the Difference” shock simulator, designed to show consumers the benefits of replacing their shocks and struts.

The simulator – offered in a space-saving design that can fit on a repair shop service desk – is available to all members of the 2017 Tenneco Expert Plus loyalty program.

“Thousands of shop professionals have faced the challenge – perhaps on even a daily basis – of explaining why a customer should invest in new ride control products. This invaluable new tool helps reinforce their service recommendation by allowing the consumer to experience the difference between old and new in a side-by-side simulation,” said John Perrin, executive director of marketing and engineering, North America Aftermarket, Tenneco.

The simulator’s worn shock fails to properly control suspension movement, permitting tire hop, while the properly functioning shock helps maintain firm tire-to-road contact. The unit’s text and graphics explain that replacing worn shocks and struts can help improve vehicle control and handling, reduce premature tire wear and shorten stopping distance under certain driving conditions.

The simulator also highlights the new Monroe “Feel the Difference” Guarantee, which enables service professionals to promise customers that they will feel a positive difference in vehicle handling and ride quality when replacing worn shocks with qualifying Monroe products during a risk-free 90-day/1,000-mile (1,600-kilometer) trial period or receive a refund of their purchase, including labor and cost of alignment, if applicable.

“We are confident that by combining their technical knowledge with our new point-of-sale simulator and risk-free guarantee, shop professionals will be able to help more consumers understand why replacing worn shocks and struts with new Monroe products is a very smart decision,” Perrin said.