Auto Service World
News   August 28, 2015   by CARS Magazine

Mister Transmission partners with Vast-Auto for expansion into Quebec

Mister Transmission is launching an expansion into the Quebec market with plans to open 20 new locations in the next several years.

This growth initiative begins with a long-term development agreement with MMO Group, Vast-Auto Distribution’s auto care franchising division which owns and operates Mister Muffler, Monsieur Muffler, and OCTO Auto Service Plus with a combined 80 automotive repair facilities across Quebec and Ontario.

Under the terms of the agreement, Mister Transmission has granted Master Franchise rights to MMO Group for the province of Quebec with the objective of developing the brand and increasing its presence in the region.

“We are always searching for ways to strategically exploit our current automotive franchising expertise and resources to differentiate ourselves. We believe this partnership with Mister Transmission provides a unique specialization that will diversify our franchise portfolio without competing with our current brands,” says Daniel Malandruccolo, vice president, MMO Group. “It is a very welcoming arrangement, they provide automotive aftermarket management expertise in Quebec, and we supply our brand with over 50 years of tools for success,” says Randall Moore, president and CEO, Mister Transmission (International). “We are very proud to be new partners with MMO Group, and can foresee them exceeding the forecasted growth plans.”

With shops in almost every province across Canada, it has been a long-term goal to one day expand the Mister Transmission brand into Quebec.

MMO Group is actively seeking potential Mister Transmission franchisees interested in a business opportunity throughout the province of Quebec. The company has made the franchising opportunity especially interesting by offering a franchise initiative that includes a well-recognized brand, dedicated support staff, advertising support, and financial assistance.

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