Messe Frankfurt, producer of the international trade fair brand Automechanika, has announced the launch of Automechanika Birmingham.
The event will take place at the National Exhibition Centre (NEC), Birmingham on June 7-9 in 2016.
“This is the first event in the company’s successful history of international development to be held by Messe Frankfurt in the United Kingdom,” said Detlef Braun, a member of Messe Frankfurt’s executive board. “We have conducted extensive research at our Frankfurt show, which informed us that there was a huge appetite for an event which focuses on the buoyant UK automotive sector. In the Society of Motor Manufacturers and Traders (SMMT) we have a strong supporter to help us deliver an exceptional event.”
The focus of this regional event is on the supply chain industry and will also target all aspects of the automotive aftermarket, bringing together exhibitors from the product groups of Parts and Components, Electronics and Systems, Repair and Maintenance, Accessories and Customizing, Management and Digital Solutions and Car Wash, Care and Reconditioning. The visitors are expected to come primarily from the UK.
“The launch of Automechanika Birmingham in the UK is a tremendous vote of confidence in the British automotive industry, and a reflection of its global competitiveness,” said Mike Hawes, chief executive of the SMMT. “Automechanika Birmingham will help British companies promote their credentials and enable them to seize the significant opportunities arising from the renaissance in UK vehicle manufacturing. SMMT looks forward to hosting a high-profile event that will help support jobs and growth in the sector and broaden the UK’s international appeal.”