Phoenix, AZ – National online high-performance diesel retail leader ITP Diesel is announcing its name change to Sinister Diesel. In addition to the new company name, Sinister Diesel is moving into a 15,000 square foot state-of-the-art retail and warehouse space in Phoenix, Arizona. The new location will provide additional space to house and develop high-performance diesel parts and accessories, as well as offer future repair and installation services.
Originally founded in 2001 as “Innovative Truck Products”, ITP was born out of the development of a single, custom product. Over time, the ITP product line developed a Powerstroke Diesel-specific focus that led to many more custom ITP branded products as well as a complete line-up of high quality aftermarket brands.
Today, Sinister specializes in Ford Powerstroke performance parts, and will continue to build a number of custom products that are marketed under the Sinister Diesel brand name. Most known for the “Custom Fuel Systems” for the 7.3L and 6.0L Powerstroke trucks featured regularly in both industry and consumer media, Sinister Diesel is also a leading online reseller for the top brand names in Powerstroke aftermarket products.