Motivation wasn’t an issue when ACDelco announced its “HHR U Gonna Win” promotion to Total Service Support Members. Excitement grew quickly enough for the reward, a 2007 Chevrolet HHR, for one winner.
Calvin Turner, eastern regional manager with ACDelco, was determined to have the winner reside in his territory. That’s exactly what happened when Murray Hartley of The Bay Auto Services & Sales in Seeley’s Bay, Ont. took home the top prize, a 2007 Chevrolet HHR.
“We wanted one of our customers to win it,” said Calvin. “Our sales reps were key in the communication and they made sure our customers understood the benefits of ACDelco products and services as well as the TSS program.”
Since one promotion entry was given for a set amount of ACDelco purchases, the national ACDelco distributors worked with the ACDelco sales team to constantly encourage accounts to put forth extra effort.
ACDelco also awarded a list of secondary prizes including three 42-inch LCD TVs, forty MP3 Players and one thousand Sam Bass Prints.