Canadians say winter tires more critical than ever

Nearly three-quarters of Canadian drivers (73 per cent) believe that extreme winter weather, fuelled by Canada’s changing climate, has made winter tires more critical than ever

According to a recent survey by the Tire and Rubber Association of Canada (TRAC), winter tire adoption has climbed to 78 per cent nationwide, up 10 points since 2016. Outside of Quebec, where winter tires are mandatory, usage has reached 73 per cent.

While adoption continues to grow, financial pressures are prompting hesitation among some drivers. Nearly one-third (30 per cent) of respondents say they are less likely to invest in winter tires due to rising living costs. However, a strong majority — 83 per cent — view winter tires as a vital safety investment despite economic challenges.

“We all see the impact of climate change and the increasing frequency of severe winter weather,” says Carol Hochu, president and CEO of TRAC. “The good news is more drivers are equipping their vehicles with winter tires and are better prepared for winter motoring. Despite financial concerns, 79 per cent believe winter tires have saved them from a potentially hazardous driving situation.”

Why Canadians choose winter tires

Safety is the top motivator for winter tire usage, cited by 79 per cent of drivers who use them. Other factors include provincial mandates (36 per cent), reduced insurance premiums (20 per cent), recommendations from family and friends (16 per cent), and retailer advice (8 per cent).

Among those who don’t use winter tires, the main reasons are the belief that all-season tires are sufficient (62 per cent), cost (27 per cent) and reduced winter driving (23 per cent).

Regionally, Atlantic Canada leads in winter tire usage at 85 per cent. Ontario is next at 74 per cent, followed by Manitoba, Saskatchewan and Alberta at 69 per cent. B.C.’s usage rate is 68 per cent.

“As one in five drivers still opts out of using winter tires, consumer education remains essential,” Hochu adds. “Increased adoption of winter tires is key to making our roads safer for everyone.”

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