Bosch O2 sensors to feature QR codes

Bosch has introduced new packaging for its line of oxygen sensors that builds on the popularity of smart phone technology. The new packaging includes, for the first time, QR (Quick Response) codes that can be scanned with a smart phone for immediate product information.

QR codes are becoming increasingly popular on consumer-oriented products, as smart phone technology with simple, free apps, can scan these codes and instantly allow the user to access a website with helpful and interesting information relating to the product.

The QR code on the new Bosch oxygen sensor packaging can be scanned with any smart phone equipped with the appropriate app, and the user will instantly be able to view the Bosch mobile site for oxygen sensors. This site includes details on all types of Bosch oxygen sensors, including helpful hints for diagnosing and replacing them.

In addition, the user, whether a counter person, professional technician, or do-it-yourselfer (DIYer), will be able to view a new, informative instructional video that will answer the most common questions relating to oxygen sensor operation, diagnosis, and replacement.

The new Bosch oxygen sensor packaging also features a new carbon fiber background to call out the advanced technology and sophistication of Bosch replacement oxygen sensors, which are based on decades of engineering interaction with OE automakers in the U.S., Europe, and Asia.

“We believe this new packaging puts an exciting new face on Bosch oxygen sensors, and showcases what makes them the highest-quality oxygen sensors in the marketplace,” said Sean Lappin, product manager, engine management products for Bosch.