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Advance Auto Parts announced that its service and repair animations tool, MotoVisuals, is now integrated with Steer’s customer relationship management (CRM) solution and Tekmetric’s shop management system (SMS).
MotoVisuals’ animations cover a wide range of automotive technologies, including ADAS, engine management, suspension, brake systems, hybrid and EV systems. Shop owners subscribing to MotoVisuals within their Steer or Tekmetric platforms can now enhance customer communication by integrating these animations into automated messages and digital vehicle inspection (DVI) workflows.
“The integration of MotoVisuals into Steer and Tekmetric gives greater transparency for the motorist during the repair experience, which helps consumers build trust in repair shops<” said Todd Sanders, Advance’s senior vice president, professional.
Through the Steer platform, repair shops can include MotoVisuals animations in maintenance reminders sent via email or text, giving customers a clear visual explanation of recommended repairs.
“This [integration] allows customers to better understand the services being performed, empowering them to make informed decisions. This leads to higher customer satisfaction and increased revenue for the shops,” said Parker Swift, CEO and founder of Steer.
Similarly, Tekmetric’s shop management system now allows technicians to incorporate MotoVisuals animations into DVIs.
“This isn’t just about fixing cars, it’s about creating loyal customers who choose your shop time and again,” said Sunil Patel, CEO and founder of Tekmetric. “By providing customers with clear, easy-to-understand information about their vehicle’s health, we’re helping shops foster transparency and build lasting relationships, ultimately driving long-term business growth.”
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