AASA hires new director

The Automotive Aftermarket Suppliers Association (AASA) has hired Megan Gardner as its new director of membership and sponsorship.

She will be responsible for membership growth and retention, identifying member needs and potential new association services, and building relationships and relevance with sponsor-partners of AASA events and special programs.

Gardner was previously director of client success with TurnKey Marketing. She also spent time as vice president, accounts for 3 Birds Marketing. Her experience includes working with car dealerships, developing marketing and promotional campaigns to drive growth.

“We’re pleased to have Megan on our team with her strong background in marketing and client services,” said Bill Long, AASA president and chief operating officer. “She will bring a new perspective to AASA, as we work to grow and better serve the needs of our members.”