Liqui Moly names new marketing VP

Liqui Moly USA has promoted Eva Tran to vice president of marketing in a move it says is in recognition of her leadership, strategic vision and instrumental role as the company grew in the U.S. and Canada.

She first joined Liqui Moly USA eight years ago, where she successfully built the marketing team from the ground up. The company also highlighted her role during a key phase of its growth, leading operations, including overseeing the successful launch of Liqui Moly’s first domestic warehouse.

In her new role, Tran will continue to focus on long-term strategic initiatives, brand positioning and team development. She will work closely with CEO Sebastian Zelger and the executive team.

“Eva has been a cornerstone of our success in North America,” said Sebastian Zelger, CEO of Liqui Moly USA. “Her leadership, deep understanding of our brand, and ability to scale both teams and strategy have made a lasting impact on our business. This promotion reflects not only her past contributions but also the critical role she will play in our future growth.”

“I’m incredibly proud of what we’ve built over the past eight years,” Tran said. “What started as a one-person marketing effort has grown into a dynamic team that plays a central role in shaping our brand and driving our business forward. I’m excited to continue this journey, working alongside our leadership team to take Liqui Moly to the next level.”