Networking seen as essential, but many unsure how to navigate

Workers overwhelmingly believe networking is critical to career success, yet many feel unprepared and uncertain about where and how to build meaningful connections.

A survey from Express Employment Professionals and The Harris Poll found that 84 per cent of job seekers say networking is important to getting a foot in the door, while hiring managers agree even more strongly, with 92 per cent saying candidates should be networking to improve their chances.

Despite that consensus, respondents described a workforce struggling to adapt to a fragmented mix of digital and in‑person networking options.

Job seekers reported using a wide range of approaches to build relationships in 2026. Nearly three‑quarters rely on online platforms such as LinkedIn or Meetup, while two‑thirds attend in‑person events like conferences or meetups. Informal social settings, cold outreach through email or social media, and virtual events such as webinars also feature prominently, reflecting a broad but often unfocused networking landscape.

Clear differences emerged across age and gender. Younger job seekers are the most active networkers and the most comfortable combining digital tools with face‑to‑face interactions. Gen Z and millennials lead nearly every method, from online platforms to in‑person events, while participation declines steadily with age. Gen X and baby boomers are less active overall, particularly on digital and virtual channels.

Men also reported broader networking activity than women. Men are more likely to use online platforms, attend in‑person and virtual events, and engage in cold outreach. They are also more likely to believe digital networking helps build authentic relationships, while women expressed greater skepticism about forming meaningful connections online.

Despite uncertainty around how to network effectively, many job seekers reported tangible results. Nearly four in 10 said networking led to a referral, more than one‑third secured an interview, almost one‑third received a job offer, and 17 per cent earned a promotion. Overall, seven in 10 (71 per cent) said networking produced at least one positive career outcome.

At the same time, confidence gaps remain. Nearly six in 10 job seekers said they do not know the best places or websites to network within their field, and 44 per cent said they lack the people skills or confidence to make networking worthwhile. More than half of Gen Z respondents said they feel particularly underprepared.

Hiring managers said networking plays a larger role in hiring than it did a decade ago, with 61 per cent calling it increasingly important. Many acknowledge the value of digital platforms but say younger workers continue to push for a balance between online tools and in‑person connection.

“The data shows a workforce caught between intention and uncertainty,” said Bob Funk Jr., CEO, president and chairman of Express Employment International. “People know relationships can open doors and many already benefit from them, yet too many lack the confidence or clarity to navigate today’s fast‑changing networking environment.”