Rifco signs national agreement with OK Tire Stores

Rifco Inc. announced it has reached an agreement with O.K. Tire Stores Inc. to supply point-of-sale financing at up to 180 stores across Canada. OK Tire franchisees offering RIFCO’s repair financing will be supported by advertising initiatives.

Greg Sims, OK Tire president and CEO remarked, “We are very enthusiastic about partnering with RIFCO. They have been very proactive and professional in their approach to this agreement, right from helping put together the communication package and plan for our stores to working hand in hand with us for training. With RIFCO, our stores now have an option for those consumers who need tires or mechanical services but cannot buy because today they do not have the funds necessary. RIFCO’s plan will allow us to meet those consumers’ needs, getting the customer safely back on the road while growing our dealers’ business.”