Wakefield Canada Celebrates Fifth Anniversary

Wakefield Canada, distributor of Castrol product in Canada, has celebrated its fifth anniversary.
The company has grown significantly since it was founded in 2005, including posting positive growth the volume of lubricants it has sold in a market that has seen overall volumes decrease, as well as successfully converting much of the existing volume into higher value, higher profit, premium products.
“I think it is safe to say from the results that this has been a runaway success,” Bob MacDonald, president and CEO, told attendees of the anniversary celebration at the company’s Toronto office.
He says that the success of the operation can be attributed to a number of factors, include the fact that Wakefield’s business model is unique in the Canadian aftermarket, its unparalleled focus on customer service.
“Our culture and our business model are our strategic advantage,” he said, adding that the team that puts those into action every day are key. “You are the one who take the cutlture and the strategy and execute every day.”
MacDonald also thanked the many business, financial and marketing partners for helping their success.

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