Vast-O’Reilly convention celebrates performance, partnership
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Vast‑Auto Distribution/O’Reilly Auto Parts drew its largest crowd yet to the 2026 annual convention, bringing more than 900 attendees together March 12-15.
Under the theme “Built For This,” the message, organizers said, was a mindset of serving customers with excellence, no matter the challenge.
“This year’s convention enabled us to build strong momentum,” said Mauro Cifelli, president of Vast‑Auto Distribution/O’Reilly Auto Parts Canada, in an announcement. “Our theme reflects the passion, dedication, resilience, and relentless pursuit of excellence demonstrated every day by our team members and our network of auto parts stores and service centers.”
Participants took in presentations on value‑added programs and key industry trends, and saw the launch of new product lines, including several proprietary brands. The program included a tradeshow, vendor‑led training sessions, strategic planning forums, networking events and the annual general meeting, and concluded with a Saturday evening awards gala.
Parts City Auto Parts / Parts City Pièces d’Auto of the Year:
Certified Auto Repair / Certifié Auto Service of the Year
Auto Mécano of the Year
OCTO Auto Service Plus Repair of the Year
M 360 Mechanic / M Mécanique 360 of the Year
Vendor of the Year
Manufacturer Representative of the Year
Gala Prize Winners — Trips for Two to Málaga, Spain
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