Tenneco is aiming to boost ride control replacement opportunities for automotive service providers while incentivizing consumers to invest in improved vehicle safety and ride performance with its new “Feel the Difference” Guarantee, available now on qualifying premium Monroe shock absorbers and struts.
The comprehensive, risk-free consumer offer enables service providers to promise ride control customers that they will feel a positive difference in handling and overall ride quality or receive their money back.
Announced in November during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, the Feel the Difference Guarantee enables consumers to experience the benefits of renewed vehicle control, handling, stability and comfort during a risk-free 90-day or 1,000-mile (1,600-kilometer) trial period.
Those not satisfied with their purchase can return to the service provider during the trial period to receive a refund of the original purchase price (less any discounts and/or rebates), as well as reimbursement of labor costs of up to $100 per axle and wheel alignment up to $80, if applicable, when performed by a service professional.
“Replacement of worn shocks and struts is an important investment in vehicle safety, but consumers also want to be able to feel the difference in everyday driving situations,” said John Perrin, executive director of marketing and engineering, North America Aftermarket, Tenneco. “Our exclusive Feel the Difference Guarantee gives them the confidence that they are making a smart choice not only in restoring their vehicle’s ride and handling, but in choosing a premium-quality product from one of the industry’s most trusted brands.”
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