Auto Service World
News   July 17, 2020   by Allan Janssen

Stellantis: Fiat Chrysler and Peugeot decide on new name

Are you ready for Stellantis?

In a major step toward the completion of their 50:50 merger, Peugeot S.A. and Fiat Chrysler Automobiles have selected a corporate name for the new group.

Stellantis is rooted in the Latin verb “stello” meaning “to brighten with stars.” The group said it drew inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts.

According to a media release, “Stellantis will combine the scale of a truly global business with an exceptional breadth and depth of talent, knowhow and resource capable of providing the sustainable mobility solutions for the coming decades.”

The name’s Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.

The process of identifying the new name began soon after the Combination Agreement was announced and the senior management of both companies have been closely involved throughout, supported by Publicis Group.

The Stellantis name will be used exclusively at the group level, as a corporate brand. The next step in the process will be the unveiling of a logo that with the name will become the corporate brand identity. The names and the logos of the Stellantis Group’s constituent brands will remain unchanged.

As previously stated, completion of the merger project is expected to occur in the first quarter of 2021, subject to customary closing conditions, including approval by both companies’ shareholders at their respective Extraordinary General Meetings and the satisfaction of antitrust and other regulatory requirements.



Print this page


Have your say:

Your email address will not be published. Required fields are marked *