Auto Service World
News   November 13, 2019   by Allan Janssen

Rislone, Hy-per Lube combine in brand realignment

Two top brands in automotive repair and performance chemicals, Rislone and Hy-per Lube, are coming together to create a new line of premium products focused on high-performance. The new Rislone Hy-per family will include all the current Hy-per Lube motor oil, fuel system, and cooling system additives, as well as several related products from the Rislone lineup.

Rislone Hy-per products will be available worldwide in 2020.

As part of the brand realignment, Rislone will continue to focus on vehicle maintenance, performance, and longevity products that repair, restore, and renew vehicle systems. Rislone Hy-per products will be geared toward high-demand, high-stress, and heavy-duty applications. They’ll be identified by a new logo — the familiar yellow Rislone oval with a checkered Hy-per Lube flag behind it. The brand’s tagline emphasizes the unmatched industry experience and performance focus of every Rislone Hy-per product: “Proven Technology. Hy-per Performance.”

“Rislone and Hy-per Lube have more than 150 years of combined experience keeping cars running longer and performing their best,” says Clay Parks, vice president of development. “Moving Hy-per Lube under the Rislone brand umbrella lets us maintain Hy-per Lube’s legacy of high-performance while allowing us to offer an expanded lineup of proven technology for the toughest situations, from stop-and-go driving to the racetrack or the construction site.”

The initial Rislone Hy-per line will include Rislone Hy-per Lube Oil Supplement, Rislone Hy-per Lube Zinc ZDDP Supplement, Rislone Hy-per Cool Super Coolant, Rislone Hy-per Cool Radiator Cleaner and Super Flush, Rislone Hy-per Fuel Super Concentrated Fuel Injector Cleaner, Rislone Hy-per Fuel Complete Gasoline Fuel System Treatment, and Rislone Hy-per Diesel Complete Diesel Fuel System Treatment.

The rebranding will roll out gradually throughout 2020 and will be announced to consumers with new marketing assets.

Rislone is based in Holly, Mich.

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