Pirelli Launches Cinturato P1 Plus

Pirelli has launched the latest generation Cinturato P1 Plus tire, a summer ultra-high-performance tire for luxury, mid- and full-size and sport cars. Continuing Pirelli’s successful “Plus” strategy derived from original equipment product development, the Cinturato P1 Plus is dedicated to the aftermarket, maximizing driving pleasure without abandoning treadwear.

Featuring innovative compounds, structures and tread design, the Cinturato P1 Plus provides consumers better mileage, outstanding handling and comfort, as well reduced fuel consumption.

The Cinturato tire line is one with a storied history, recognized as one of the most successful products in the global tire industry. Since its origins in the 1950s, it became known as the safest tire for the most powerful cars – thanks to features that defeated centrifugal force and ensured cornering safety. In addition, the Cinturato tire has been associated with the pinnacle of motorsports racing – Formula One – where the Cinturato tires are the “Wet and „Intermediate compound tires Pirelli provides Formula One teams in its current affiliation as the sole supplier.

The new Cinturato P1 Plus is an extension of this rich legacy and has been developed following the latest design criteria, with an optimized performance for the North American market. Key features include a tread compound with innovative materials for a balanced performance, safety in wet and dry conditions and reduced fuel consumption; as well as variable tension control and a new mold profile for improved treadwear. Finally, the asymmetric tread pattern and optimized internal structure of the new Cinturato P1 Plus tire offers drivers a quieter, more comfortable driving experience.