Niall Davidson joins Maha USA

Niall Davidson has joined shop equipment manufacturer Maha USA as vice president sales, marketing and product management for North America.

Davidson was most recently the general manager of Robert Bosch Canada’s automotive aftermarket division, and has also held positions with Snap-on Tools Inc.

His new role with Pinckard, Alab.-based Maha USA was announced last month, along with news that Raul Gomez has joined the team as national account and key manager.

According to Maha USA managing director Juergen Werner, Davidson brings a wealth of experience and proven track record for innovation, business growth, and leadership.

“Niall will provide the leadership experience to further the success of MAHA’s North American sales, marketing and product management,” he said.

For his part, Gomez has an extensive background in automotive and national accounts. His most recent position was national account manager at Snap-on Tools Inc.

“We are pleased to have Niall and Raul join our North American team. Both have extremely strong backgrounds in distribution, national accounts and have the equipment knowledge to successfully guide our sales efforts.” said Werner.

Thomas Foerg, president of Maha, Maschinenbau Haldenwang GmbH & Co. KG said, “North America is a key growth and investment market for Maha. Through our commitment to American manufacturing and products engineered specifically for North America, we recognize that Niall and Raul bring the market knowledge and background to strengthen our growth strategy.”