Auto Service World
News   June 20, 2019   by Renee Montague

Mopar unveils new website in response to consumer demand

Mopar has launched a redesigned version of its U.S. brand website for easier service scheduling, purchasing, and finding answers to vehicle questions without a phone call or in-store visit.

The carmaker said the move is in response to consumer demand.

“Mopar’s mission is to provide a helpful and fulfilling ownership experience for all FCA US vehicle owners. With this website redesign, we are placing important information and resources front-and-center for our customers,” said Kim Schachinger-Nowak, director of marketing.

Monthly vehicle health report automatically delivered to an inbox, with colour-coded alerts and in-depth analysis.

Mopar used analytics-driven research to design the new site tiles and icons for more user-friendly experience and an app-like design that is accessible on all electronic devices.

The new website features:

  • Vehicle health reports
  • Online owner’s manual
  • Remote command options
  • Dealership service scheduling
  • Uconnect features
  • Warranty & recall information
  • How-to videos
  • Mopar parts and accessories options
  • Mopar product and service offers

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