Mopar has launched a redesigned version of its U.S. brand website for easier service scheduling, purchasing, and finding answers to vehicle questions without a phone call or in-store visit.
The carmaker said the move is in response to consumer demand.
“Mopar’s mission is to provide a helpful and fulfilling ownership experience for all FCA US vehicle owners. With this website redesign, we are placing important information and resources front-and-center for our customers,” said Kim Schachinger-Nowak, director of marketing.
Monthly vehicle health report automatically delivered to an inbox, with colour-coded alerts and in-depth analysis.
Mopar used analytics-driven research to design the new site tiles and icons for more user-friendly experience and an app-like design that is accessible on all electronic devices.