New ASA executive director promises greater membership interaction

Ray Fisher, the new executive director and president of the Texas-based Automotive Service Association, says his focus in the months ahead will be to foster greater engagement with ASA members.

In a conference call with reporters and ASA members, Fisher said he see has noticed a trend in among associations and companies to find new ways to connect with members and customers.

“One of the things you’re going to see from ASA in 2019 and beyond, is the use of different media to reach out to our membership,” he said. “The bottom line is we’re focused on our mission statement, and what we can do for the industry.”

He said he is excited to be a part of ASA and to bring some of his personal expertise, developed over his career, to the national level.

Fisher was previously the executive director of the association’s Michigan affiliate. He replaced ASA’s outgoing executive director Dan Risley, who resigned late last year.

Fisher can be reached at rayf@asashop.org.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and collision repair professionals. ASA serves an international membership base that includes numerous state affiliate and chapter groups.

www.ASAshop.org