Auto Service World
News   April 1, 2016   by Steve Pawlett

Michelin Dominates Tire Industry Study Of Consumer Satisfaction



Adding to its impressive list of coveted J.D. Power tire awards over the last 27 years, Michelin has received the majority of awards in the 2016 J.D. Power  Original Equipment Customer Satisfaction J.D. Power

This year, Michelin took the industry’s top honors in the Luxury, Passenger Car and Truck/Utility segments, scoring significantly above the industry average in each segment. Michelin ranked a close second in the Performance Sport segment.

The 2016 results bring Michelin’s all-time total of J.D. Power tire awards to 80, a tally that is over four times more than all other tire manufacturers combined in J.D. Power tire satisfaction studies, which began in 1989.

“At Michelin, we have always been strongly committed to the quality and performance of our tires at every level, and we never stop finding ways to remain the leading innovator to improve our tires and satisfy the high expectations of new-car buyers today,” said Ken Kruithof, vice president of operations for passenger and light truck original equipment tires, Michelin North and South America. “And more than ever, Michelin has been accomplishing this with original equipment tires by working closely in collaboration with the automotive manufacturers who have the biggest stake in achieving overall driving satisfaction.”

The 2016 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from more than 31,977 original owners of 2014 or 2015 model-year vehicles. The study was fielded in October through December 2015.

J.D. Power is a global marketing information services company operating in key business sectors across a variety of industries, including market research, automotive forecasting, performance improvement, Web intelligence, and customer satisfaction.


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