Over the past three decades, the Jobber News Annual Marketing Guide has become recognized as the most comprehensive guide to the Canadian Automotive Aftermarket.
Published as a 13th issue of the monthly Jobber News Magazine, the Annual Marketing Guide includes company listings for key sectors of the aftermarket as well as detailed market data.
The Market Facts data and the accompanying analysis are provided to Jobber News by special arrangement with J. D. Power and Associates from its 2007 Customer Commitment Study. The annual survey data examines the service experiences of Canadian light vehicle owners of vehicles aged 2 to 12 years.
J. D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting and customer satisfaction. Its new car research has become the benchmark for OEMs in terms of product quality and buying experience.
As result of this reputation and our past experience with J. D. Power, we believe that this study reflects the most accurate picture of how the owner of a car in the Canadian marketplace uses his vehicle, where he goes when it needs to be repaired, and how much he spends.
Not only does this data help you understand the consumers’ habits at present, by looking at the trends, it can help you understand how to best take control of your market approach in the future.
— Andrew Ross, Editor & Publisher The Jobber News Annual Marketing Guide is also available online at www.autoserviceworld.com.Click on Buyer’s Guide.