Valvoline Canada Plans to Expand in Western Canada

Valvoline Canada announced a strategic sales alliance with Specialty Sales & Marketing Inc. (SS&M) for the distribution of the Valvoline family of products in Western Canada. Starting June 1st, 2009 SS&M will work as an integral part of the Valvoline Canada sales group to market Valvoline lubricants, Zerex antifreeze, VPS service chemicals and Eagle One appearance products in British Columbia, Alberta, Saskatchewan, and Manitoba. 

“This strategic partnership with SS&M will provide significant sales representation and expand the family of Valvoline products in Western Canada,” states Mark Coxhead, general manager of Valvoline Canada.

SS&M’s sales professionals will be working along with Jae Baragar, Valvoline Western region district manager. “The SS&M team is looking forward to expanding Valvoline sales in Western Canada, while working alongside the Valvoline team. SS&M views the Valvoline family of products as complementary strategic additions to our current sales portfolio,” adds John Vanstone, president of Specialty Sales & Marketing Inc.

SS&M’s objective is to drive increased sales to Valvoline’s traditional automotive aftermarket distribution centres, jobbers, quick lubes, automotive installers, new car dealerships, and local retailers. As well, SS&M will work to increase Valvoline’s customer base in Western Canada.

Mark Coxhead adds, “SS&M has established tremendous relationships with key accounts and retailers in Western Canada. We expect this relationship will pay great dividends for both Valvoline and SS&M.”