Valvoline Canada Expands Representation In Western Canada

Valvoline Canada has announced a strategic sales alliance with Specialty Sales & Marketing Inc. (SS&M) for the representation of the Valvoline family of products in Western Canada.

SS&M will work as an integral part of the Valvoline Canada sales group to market Valvoline lubricants, Zerex antifreeze, VPS service chemicals, and Eagle One appearance products in British Columbia, Alberta, Saskatchewan, and Manitoba.

“This strategic partnership with SS&M will provide significant sales representation and expand the family of Valvoline products in Western Canada,” says Mark Coxhead, general manager of Valvoline Canada. “SS&M has established tremendous relationships with key accounts and retailers in Western Canada. We expect this relationship will pay great dividends for both Valvoline and SS&M.”

SS&M’s objective is to drive increased sales to Valvoline’s traditional automotive aftermarket distribution centres, jobbers, quick lubes, automotive installers, new car dealerships, and local retailers. As well, SS&M will work to increase Valvoline’s customer base in Western Canada.