Auto Service World
News   September 23, 2011   by Auto Service World

UCI International Rebrands Airtex Electronics Business

UCI International has announced that its Airtex Engine Management brand has been repositioned as Airtex Vehicle Electronics to reflect the aggressive expansion into new product categories.
“Airtex has become the primary supplier of a full range of vehicle electronics solutions for an ever growing number of warehouse distributors, jobbers and service providers,” said Bill Nonnamaker, the company’s vice president of sales and marketing. “We’re much more than an engine management company – Airtex is the trusted choice of professional technicians and consumers facing any of thousands of diagnostic and repair challenges on virtually any vehicle make and model.”
The Airtex Vehicle Electronics product line now comprises more than 38,000 advanced engine management, ignition, emissions, fuel system and other vehicle electronics solutions. Each component either matches or improves on the original equipment design to ensure superior performance and reliability.
The updated brand identity includes a new logo and packaging graphics and will be featured in a redesigned website, new diagnostic, and repair videos and an array of other resources.
A brand of UCI International, Inc., Airtex Vehicle Electronics is a source of vehicle electronics solutions for replacement applications in the automotive, marine, off-highway, industrial and heavy-duty industries.