Auto Service World
News   September 8, 2011   by Auto Service World

Tirecraft Canada Goes Coast-To-Coast With New Quebec Partnership

Tirecraft Canada has expanded its retail and commercial tire operations to all 10 provinces with the announcement of a new strategic partnership with Pneus Robert Bernard, a retail and commercial tire sales and service chain with 18 stores across Quebec.
“We’re really excited to complete Tirecraft’s national retail and commercial footprint plan for the Canadian marketplace and to now have representation across the country, ” said Tirecraft Canada’s president, Don Gauthier. ” When considering candidates for this Quebec expansion, we were looking for an organization that closely resembled our existing business makeup and service platform, and someone who shared our long-term business vision and goals. It was quite a tall order, but after our initial meeting with Pneus Robert Bernard, we knew we didn’t have to look any further. They fit this description perfectly.”
Founded in 1950, when Robert Bernard opened a service and gas station in Saint-Paul-d’Abbotsford, the company has evolved into a provincial industry leader with extensive coverage in the Quebec marketplace and has earned a strong reputation for providing exceptional customer service.
“Dad pumped his first gallon of gas on January 2nd, 1950 and built the business around service. To this day, we still put customer service at the top of our priority list and it has served us very well,” said Gerard Bernard, president of Pneus Robert Bernard.
They service all tire business segments including passenger, light truck, truck, industrial, off road and farm, with 170 service bays, a fleet of 36 commercial service trucks, all backed by a workforce of close to 500 employees. They also operate an MRT pre-cure and mould cure retread facility and a wheel refinishing plant.
“Our company has enjoyed significant growth over the past 61 years and our entire team is looking forward to even further growth with the Tirecraft family,” added Jocelyn Bernard, Gerard’s brother and vice-president of the company. “We are very excited about being able to provide seamless 24/7 Emergency Road Service to our fleet accounts right across Canada and we are looking forward to introducing the Tirecraft and Signature associate dealer programs in Quebec.”
Pneus Robert Bernard has begun the process of adapting the various Tirecraft and Signature program elements for the Quebec marketplace and expects to be ready to roll out the programs in January.

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