Auto Service World
News   May 12, 2010   by Auto Service World

TIA announces host hotel, plans for 2010 Global Tire Expo Power by TIA

The Tire Industry Association (TIA) announced the host hotel and preliminary plans for the 2010 Global Tire Expo – powered by TIA, which is a part of the 2010 SEMA Show taking place November 1-5, 2010 in Las Vegas, NV.


TIA’s host hotel for this year’s Show is Paris Hotel. In order to be more sensitive to its members’ finances in this current economy, TIA has secured a special hotel room rate for TIA members wishing to attend the Global Tire Expo/SEMA. The weekday room rate is $125/night (Sunday – Thursday); the weekend rate is $160/night (Friday & Saturday). Hotel rooms are limited; to reserve a room, call 800.967.8852, or visit the Events section of


Last year saw the introduction of two special events: the Wine & Cheese Social and Tire Industry Honors. Due to the success of both events, the events will be back for this year. Both will take place at Paris Hotel on Monday, November 1. The Wine & Cheese Social will start at 5:00 p.m. Admission to this event is complimentary for all TIA members and Show attendees.


Immediately following the Wine & Cheese Social from 6:00 p.m. – 7:30 p.m. will be Tire Industry Honors. This event will honor this year’s Tire Industry Hall of Fame recipients and will allow the current TIA president, Wayne Croswell to introduce the incoming president, Mike Berra. In addition, TIA is pleased to announce that Tire Business, Tire Review and Modern Tire Dealer will return to participate in this event. Tire Business will be presenting their Tire Dealer Humanitarian Award, Tire Review will be presenting their Top Shop award, and Modern Tire Dealer will be honoring the outgoing TIA president. Attendees at last year’s event were moved and inspired by all of the honorees, and this year is expected to be no different. 


Immediately following these events from 7:30 – 9:30 p.m. will be TIA’s annual Welcome Reception at Les Artistes Steakhouse at Paris Hotel. 


“We strongly believe that creating the new Global Tire Expo – Powered by TIA, where everyone in the tire industry can gather and exhibit, as well as continuing our very popular special events provides an unparalleled opportunity for everyone in the tire industry to network, make important business contacts (and) learn from experts,” said TIA executive vice-president Roy Littlefield. “Booth sales are healthy, and we encourage everyone to see who is exhibiting, as they’ll quickly discover that the Global Tire Expo has the exhibitors that really shape this industry.”

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