Tenneco Program Targets Premium Muffler Market

Tenneco Automotive has announced an addition to its Walker line designed to improve shop profitability.<br>
At the heart of the program is an all-new Walker premium replacement muffler the Quiet-Flow3 that delivers the precise sound, fit and guaranteed durability overwhelmingly preferred by the owners of late-model domestic and import vehicles.<br>
Available immediately through Walker distributors across North America, the Quiet-Flow3 premium muffler features a new internal CF Technology coating that dramatically enhances resistance to rust-through. This exclusive product feature combined with Walker’s guaranteed premium sound and precision fit represents a powerful new selling platform for service shops seeking to increase margins while maximizing customer satisfaction and loyalty.<br>
“Quiet-Flow3 gets its name from the three key differentiators that compel consumers to invest in premium performance,” said Terry Heffelfinger, director of marketing-exhaust for Tenneco Automotive. “Selling up a customer to premium is a fast, easy process when you can demonstrate tangible benefits like O.E.-type sound characteristics, exceptional fit and extended service life.”<br>
Muffler sound is especially important because it’s the characteristic most obvious to the vehicle owner, Heffelfinger added. “Most consumers have a strong preference for what their vehicle should sound like after the repair. If the technician explains that a premium product can deliver an O.E.-type sound, there’s a much greater likelihood of moving them up to the better technology.”<br>
The Walker marketing team has developed a wide range of point-of-purchase materials that quickly and powerfully demonstrate the benefits of the premium QuietFlow3 versus a standard replacement muffler. “Many shop professionals aren’t comfortable communicating the value of a premium product because they don’t have the merchandising materials to back them up,” Heffelfinger said. “With these high-impact selling tools, the up-sell is literally a simple one-two-three process.”<br>
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