Auto Service World
News   January 6, 2004   by Auto Service World

Tenneco Program Targets Premium Muffler Market


Tenneco Automotive has announced an addition to its Walker line designed to improve shop profitability.<br>
At the heart of the program is an all-new Walker premium replacement muffler the Quiet-Flow3 that delivers the precise sound, fit and guaranteed durability overwhelmingly preferred by the owners of late-model domestic and import vehicles.<br>
Available immediately through Walker distributors across North America, the Quiet-Flow3 premium muffler features a new internal CF Technology coating that dramatically enhances resistance to rust-through. This exclusive product feature combined with Walker’s guaranteed premium sound and precision fit represents a powerful new selling platform for service shops seeking to increase margins while maximizing customer satisfaction and loyalty.<br>
“Quiet-Flow3 gets its name from the three key differentiators that compel consumers to invest in premium performance,” said Terry Heffelfinger, director of marketing-exhaust for Tenneco Automotive. “Selling up a customer to premium is a fast, easy process when you can demonstrate tangible benefits like O.E.-type sound characteristics, exceptional fit and extended service life.”<br>
Muffler sound is especially important because it’s the characteristic most obvious to the vehicle owner, Heffelfinger added. “Most consumers have a strong preference for what their vehicle should sound like after the repair. If the technician explains that a premium product can deliver an O.E.-type sound, there’s a much greater likelihood of moving them up to the better technology.”<br>
The Walker marketing team has developed a wide range of point-of-purchase materials that quickly and powerfully demonstrate the benefits of the premium QuietFlow3 versus a standard replacement muffler. “Many shop professionals aren’t comfortable communicating the value of a premium product because they don’t have the merchandising materials to back them up,” Heffelfinger said. “With these high-impact selling tools, the up-sell is literally a simple one-two-three process.”<br>
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