Speedy Corporation and its wholly owned subsidiary Minute Corporation have amalgamated and been renamed Prime CarCare Group Inc.
The name change is intended to better leverage the combined size and national presence of its two complementary franchise networks, Speedy Auto Service and Minute Muffler, while representing both brands more accurately.
Prime CarCare Group Inc., a privately held and fully capitalized company, will continue to own and operate the five corporately owned and 66 franchised locations of Speedy Auto Service, most of which are situated in Eastern and Central Canada, as well as the 87 Minute Muffler franchised locations in the country’s western provinces.
“Both the Speedy Auto Service and Minute Muffler brands will continue to be our face to the Canadian customer. However, the introduction of Prime CarCare Group Inc. allows the organization to achieve cost efficiencies through the rationalization of management and process,” said David Lush, president and CEO, Prime CarCare Group Inc. “The new structure allows us to create plans and strategies that are truly national in scope – something that will be good for all Canadians who value high quality service for their cars.”
David Lush was appointed CEO this month, as Steven Goldman transitioned back to his prominent role within his private law practice at Goldman Hine LLP. Steven Goldman will continue to provide legal and franchise counsel to Prime CarCare Group Inc.
While Prime CarCare Group Inc. is poised for steady growth in 2010, the core focus will be on its franchise value proposition, with an emphasis on enhancing profitability of all locations from coast-to-coast.