Sherwin-Williams Automotive Finishes Corp. (SWAFC) announced it has launched one of the collision industry’s most effective informational tools, the updated Web site at www.sherwin-automotive.com. The expanded site was designed to take advantage of the more than 200,000 organic search hits and five million page views the site gets each year by making them more informational as well as educational.
The new site features an updated look and feel, animated features to highlight specific products and features, updated “Contact Me” functionality allowing a shop to request an immediate sales or technical service assistance call, an organized structure allowing a customer to find information (by market segment, product type, and product system), detailed product and application videos, store locator tied to Google Maps, informational press releases, as well as events and training calendars.
“Our goal in designing and launching the new Web site was to have it become a virtual sales call right at our customers’ fingertips,” said Mike Veney, SWAFC marketing manager, e-commerce. “This expanded customer experience will provide immediate colour, product and technical data for every one of our markets, including collision, custom, fleet and OE.”
He noted the new site has an extremely streamlined look, is easy to navigate and includes a number of informative videos and easy-to-use KPI calculators to help shops be more productive, and subsequently, more profitable. Veney also notes that the functionality of SWAFC’s popular Formula Express and its E-Store is incorporated into the new design for a seamless transition for regular users.