Auto Service World
News   November 4, 2004   by Auto Service World

SEMA Events and Seminars Thursday November 4

The following is an edited list of seminars and events being held at the Las Vegas Convention Center in conjunction with the Specialty Equipment Market Association Show.
Thursday, November 4
8:30 AM – 10:00 AM The Specialty Equipment Market in China
Speaker: Linda Spencer
8:30 AM – 10:00 AM PR vs Advertising
Speaker: Jim Wirth
8:30 AM – 10:00 AM Secrets to Developing a Highly Effective Website
Speaker: Debbie Allen
8:30 AM – 10:00 AM Business Finesse: Dealing With Sticky Situations in the Workplace
Speaker: Linda Talley
10:15 AM – 11:45 AM Visual Merchandising Secrets for the Artistically Challenged and Financially Deprived
Speaker: Rick Segel
10:15 AM – 11:45 AM Technology: Toy, Torture, or Tool?
Speaker: Gregg Marshall
10:15 AM – 11:45 AM How Brand Driven Category Management Defines the Winners
Speaker: Jackie DeLise
10:15 AM – 11:45 AM How To Create Direct Mail Promotions that Sizzle and Pop
Speaker: Larry Mersereau
2:00 PM – 3:30 PM Tires at Two: Automotive Tire Service Training and Certification
Speaker: Kevin Rohlwing
2:00 PM – 3:30 PM Million Dollar Ads On A Shoestring
Speaker: Rick Segel
2:00 PM – 3:30 PM Fraud & Embezzlement: How It Happens and How You Can Prevent It!
Speaker: Edward McMillan
2:00 PM – 3:30 PM How to Compete and Succeed Against Retail Giants
Speaker: Debbie Allen
2:00 PM – 3:30 PM How to Use RFID Technology to Save Money and Boost Your Bottom Line
Speakers: Jim Spoonhower, Doug Jacobs
2:00 PM – 3:30 PM Building a Team That Works Together
Speaker: Linda Talley

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