Frost & Sullivan recently awarded Satisfied Brake Products with the Customer Value Enhancement Award in the North American Aftermarket for automotive brake parts. According to Frost and Sullivan, Satisfied has rejected the growing trend to commoditize brake pads. By emphasizing performance, marketing and technology, Satisfied has improved revenues and profit margins for its distributors carrying its products in an increasingly price-driven environment, while also winning new customer loyalty. According to Stephen Spivey research analyst of Frost and Sullivan, “Brake friction is beginning to resemble many other segments of the automotive aftermarket. “Costs are increasing, but competition prevents manufacturers from raising prices to protect their profits. “As a result, companies are less able to invest in the research and development needed to stay current with advances in friction technology and to develop new product innovations that benefit distributors, installers, and vehicle owners,” he says. However, Spivey went on to note, “while other manufacturers are commoditizing their products, Satisfied Brakes Products refuses to follow the trend. “It works closely with distributors to up sell higher-quality parts to their customers, rather than competing on price alone. “The result is increased customer satisfaction with the parts sold and higher sales profits for its distributors, and the installers using its products.” “Receiving objective approval from a prestigious firm like Frost and Sullivan, after review of the industry as a whole, is exciting as it confirms our team’s commitment to delivering the right products to help drive sales and profitability,” says Stewart Kahan, President of Satisfied Brake Products.