R. L. Polk & Co. recently released its National Vehicle Population Profile (NVPP) allowing customers to gain insight into the ever changing automotive market. Polk has introduced the industry’s only web-based interactive system for analyzing the vehicle population in Canada, the U.S., and Puerto Rico. Its new online portal also includes original equipment manufacturers, parts manufacturers, aftermarket distributors, aftermarket retailers and automotive insurance companies.
NVPP information is updated quarterly and Polk customers will be able to view up to five quarters of information at once to help with their business planning needs as well as customers’ query capability. The improvements allow for access sharing among an entire organization, rather than just one or two terminals or computers that allowed access at a customer location.
“By allowing our customers to access NVPP via the Web, we are providing the quickest access and easiest navigation of vehicle statistics possible,” said Mark Seng, vice president, sales and client services for Polk. “It also demonstrates Polk’s continuing technology improvement as we look for additional ways to meet the evolving requirements of our customers.”
The new web-based NVPP is just one of several recent technology advances made by Polk. It also serves as a platform for growth into new products. NVPP offers a wide array of information on more than 240 million passenger cars and light-duty trucks registered on the road, including exact makes and models of vehicles in a particular market, engine detail, body style, and information grouped by various levels such as postal code, designated market area, province and other criteria.