#aftermarket – QuickCable Corporation has officially launched its new brand identity, including an updated corporate logo, evolved messaging to maintain consistency at the distributor/reseller level, and a vibrant layout to corporate communications.
The updated brand identity represents a significant shift in QuickCable’s overall vision, look and position. The company felt an updated brand was important to give the logo a graphical element that spoke to strategic product offerings that focus on growth initiatives.
The logo maintained its historical font and design but added elements to highlight manufactured product, from their main facility in Franksville, WI. The lug placement above the “I” symbolizes connection along with the stacked version of the logo, which also shows connection between words and strength of unity. The company wanted to stay with the color green that signifies growth, stability and endurance. This new logo unites its team and product portfolio.
“In this significant growth stage for QuickCable, we required a stronger brand identity and distinct focus on our vision and value proposition to your customers,” said Dave DiDonato, president, QuickCable Corporation. DiDonato also stated that, “strengthening the QuickCable brand enables the company to transform the way products are delivered, connected and consumed, in the battery accessories market.”