Permatex has just debuted a new consumer website, www.bestdressednation.com, as part of a major marketing campaign to promote its No Touch appearance chemicals line. The new consumer website is designed to create an online destination for a loyal community of No Touch customers who want to share the passion and enthusiasm they have for their vehicles.
Diane Nesprido, senior product manager at Permatex, noted, “We are very excited about our ‘Best Dressed Nation’ project. We wanted to create something that would let our customers show the love they have for their vehicles and share their passion for their cars with other members. We will continue to grow and improve the site, adding features and content that will make the website even more attractive to our automotive online community.”
Permatex will be supporting the new website with a substantial advertising campaign using print, broadcast, online, and in-game media.
For Permatex retail partners, bestdressednation.com will also be a single-source destination for all No Touch product information, updates, applications and usage, new product announcements and Material Safety Data Sheets (MSDS). A ‘Where to Buy’ section allows customers to locate their nearest No Touch retailer. No Touch is sold in auto parts, hardware and grocery stores, as well as mass merchants and discount outlets.
No Touch Products include Seriously Wet Extreme Tire Shine, Wet ‘N’ Protect “Wet” Tire Finish, High Shine Tire Care, Original Tire Care, All Wheel Care Wheel Cleaner, Auto Glass Stripper, Instant Rainshield Windshield Coating and Perfect Plastic.