The Specialty Equipment Market Association has announced the launch of a new online program that will help attendees maximize their time and experience at the 2005 SEMA Show in Las Vegas. Accessible through http://sema.intronetworks.com, SEMA Tradelink is a recommendation system and online community that enables SEMA Show attendees to match their company and products with potential buyers; it also enables attendees to set up appointments in advance of the show. “The real beauty of this program is that buyers and sellers of specialty equipment automotive products and services can connect before the show-essentially, they can engage in pre-show dialogue and come to Las Vegas with a game plan,” said Tom Myroniak, SEMA director of marketing. SEMA Tradelink is a free service offered to SEMA Show exhibitors and pre-registered buyers. In addition, attendees can utilize My Show Planner – accessible through www.semashow.com- to schedule their time at the SEMA Show. My Show Planner can assist attendees with scheduling seminars and business meetings in a calendar format and includes a conflict manager. It can also assist them in choosing which exhibitors they want to visit and provide booth locations. Peter MacGillivray, SEMA Vice President of Marketing and Communications, commented that both online planning tools have one purpose: to expand market opportunities for SEMA members and help them grow their businesses. “For many of our members, the SEMA Show is probably the single most important business event of the year, so we want to do everything we can to help make it as productive as possible,” said MacGillivray.