Auto Service World
Feature   November 1, 2010   by Auto Service World

Packaging Makes Selling Easier


New packaging for the Raybestos Professional Grade line from Affinia was designed using technician and consumer research which revealed that OE matched and ceramic for-mulations were seen to be superior qualities. The new packaging highlights these features and benefits. Professional Grade Ceramic uses ceramic friction material that matches or improves on the OE ceramic formulation to provide maximum stopping power and safety. Professional Grade OE-Matched uses semi-metallic and NAO friction material that matches OE and is engineered to restore fac-tory performance. Each new Raybestos Brakes PG package also communicates Safety First Engineering. This three-part promise confirms every part is rigorously researched, extensively tested and, fleet proven.

Affinia Group/Raybes-tos Brakes

www.raybestosbrakes.com


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