Innovative Plans Announced for 2002 Canadian Aftermarket Show
In a move to boost attendance across all segments of the industry, the Automotive Industries Association of Canada has announced a complete revamping of the focus and structure for the Canadian International Automotive Show.
Scheduled for next May in Toronto, the biennial show has been both expanded and refocused. Key changes include the addition of performance and accessories and business service providers–such as computer systems and fixtures–sections to the existing bodyshop, machine shop and general hard parts segments. Also, buying groups and warehouse distributors have been eliminated from the exhibitor mix, though they will be encouraged to hold parallel events such as meetings and seminars to attract their members to the show.
The main focus of the event will be learning, as indicated by the show’s stated theme of Accelerate Your Knowledge. Clinics offered by the association have been a part of the show for many years, but the number and variety are being expanded.
“For the first time, AIA is encouraging exhibitors to offer educational sessions during the show as well,” says John Vanstone, co-chair of the AIA Show Exhibitors Committee. “We are also encouraging exhibitors to incorporate the ‘Accelerate Your Knowledge’ theme into their booth display and show offerings. Exhibitors can choose the format they like. It could be something as straightforward as a hands-on product demonstration or something as complex as waste management techniques.”
A bussing subsidy is also being implemented to draw more installers to the show from outside the Toronto area. Also for the first time, the AIA’s convention will be held during the three-day event, instead of preceding it, allowing morning and evening events to be held during the three days of the show.
AIA president Ray Datt is confident that the combination of events will draw enough attendees to keep exhibitor booths full despite the number of different events going on.
“We are going to be diligent so that we’re not stealing people from the floor. We’re not saying it’s going to be easy, but we think we can do it.”
The show expects to have 350 exhibitors occupying more than 1,000 booths.
First Certified Aftermarket Professional Named
The Automotive Indus-tries Association of Canada (AIA) has an-nounced the first graduate of the Certified Aftermarket Professional Program.
Bill Stanzeleit, PPG regional manager and product manager, was one of the first to begin the certification requirements for the CAP designation after the AIA launched the program in 1999.
“It’s a special privilege for myself, and I know that there are more than 20 people behind me (in the program) which makes it even more special,” says Stanzeleit.
“Training is one of those important but non-urgent things that needs to be done.”
The CAP certification program was created to enhance the professional qualifications of managers, sales representatives and other professionals in the automotive aftermarket. Requirements include industry experience and a wide range of studies, including health and safety. Much of these courses are available as correspondence courses or in other distance-learning formats.
October. 31-Nov. 3– Automotive Aftermarket Industry Week, Las Vegas, Nev., including SEMA, International Tire Expo, AAPEX.
November 8–Central Ontario Division Launch Golf Tournament, Woodbridge, Ont. Contact: Harvey Presement, World Automotive Warehouse, 416-675-6767, Fax 416-675-6755, e-mail email@example.com
November 2-5–Automotive Parts Rebuilders Association International Big R Show, Dallas Convention Center, Dallas, Texas.