NGK Spark Plugs Canada Limited (NGK) has announced the appointment of Robert (Bob) Matthews to the position of national marketing manager. Matthews has been with NGK since 2004 in various senior roles with the company and brings over 23 years of experience in the automotive aftermarket, national accounts and OES business. His experience includes 15 years in the sales and marketing of a major brand of brake products, which is enabling NGK to successfully bring to market its brand new line of Akebono Brake Pads. In his new role, Matthews will be responsible for directing all Canadian Marketing initiatives, and for the planning and execution of these initiatives on both the national and regional levels. Matthews will report directly to Akihiko Yamauchi, the president of NGK Spark Plugs Canada Limited.